Marketing     -     PRICE     -CONDITION

1. Marketing:
Your photos are unimpressive. Home buyers start their search for a
home on the Internet, your house had better look great in print. Not just
nice… AMAZING!  Today we are considering Internet views as a
‘virtual showing’… if your house gets past that, then they might make
an appointment to see it in person… We consider that your SECOND
showing. Today’s buyers are expecting good quality photos (and lots of
them… just 1 shot from the street won’t cut it!), a virtual tour, maybe
even a floor plan, if applicable. I provide both for my sellers.
Check out
a sample...

Many homes i have shown do NOT have brochures for buyers to take
home, and the ones that do are often just computer printouts from the
multiple list, and they don't stand out.

I offer Professional Quality brochures, your home will get noticed.
Click
here for a sample...


2. Price:
All homes will sell if priced correctly for the condition of the property.
You’ve got to view your own property as objectively as possible.  Look
at the home like a “buyer”… if necessary, go out with your Realtor and
view other homes that are priced comparably to yours.  Be objective.  
Given the other options on the market (Also don't forget the short sales
and foreclosures, they ARE your competition, the buyers are looking at
them

Would YOU buy your home, over the others on the market?

If no, then you either have to “update” your home to meet or beat the
competition… or lower your price to adjust for it.  If you can’t afford to
sell for the price, that you KNOW it will sell for, you may want to
consider just removing it from the market.

Price: Overpricing:
Your house won’t appraise. The house looks great… you’ve finally
gotten someone to bring you a bid on your slightly over-priced, but
beautiful home.  But the bank appraiser says it’s worth $20,000 less
than what they’ve agreed to pay.  Heavy sigh… bite the bullet….
Negotiate with them.   If you have to drop the price $20,000 to make it
work…. “make it work”… chances are, anybody else trying to buy your
house will run into the same problem.



3. Condition:
It shows poorly. This could mean almost anything… from the loud dog,
to the smell of the diaper pail.  Maybe the carpeting is a bit worn, or the
kitchen is original.  All things that don’t show up on the Internet, but
whoa…. Once you get inside the house… they show up, like the smell
of an uncleaned litter box, or the thing that your Realtor cropped out of
the picture so people wouldn't be turned off.

Staging
Staging can make a ton of difference, a buyer wants to walk into a
home and feel AT HOME, a empty home doesn't accomplish this.

Then there are other sellers who have a different taste in decor than
the mass majority of home buyers.

I provide staging for all my listings.

Click here to see what I offer my sellers, and my proven method on
getting your house SOLD
I'll give you the NO
BULL Home
anylasis
I don't tell you
what you want to
hear, i tell you
what you need to
do to sell your
house.
443-553-9923
mbrown@mris.com
3 Reasons YOUR HOUSE WON't SELL
Mary Brown
Mary Brown
REALTOR
Now Serving Cecil & Harford County MD
443-553-9923
Integrity Real Estate
2825 North East Rd
North East MD 21901
410-658-3100 ext 76